Square One Album Design 2011

Client:Nikolas Metaxas

Title:Digipak and CD-screen design
(digibook coming soon!)

Description: Nikolas Metaxas is a force having accumulated more than 1,000,000 views on Youtube combined and maintaining a following of over 21,000 and counting. We are excited to add him to our roster of talented clients! No really it’s true the Eurovision song “Firefly” by Nikolas was released by Sony Greece and was in the top ten on iTunes Greece for 2 weeks, topping the #2 spot. (Yeah awesome we know.

Vincent Leungs’ photographs were the launch point for the design as was the title Square One. I am especially pleased with the “Square” inspired typesetting on the back plate and disk.

I love experimenting with type and using type in a way that both represents the artist and/or their theme. The original type designer of “Agency”,  Morris Fuller Benton was a ture innovator. He changed the physical manner of type design and production by refining a process for creating scalable drawings for each letter. What better representation of starting at Square one?! And the well known designer David Berlow did an amazing job building a system from Morris Bentons’Original work.

Therabelt

Client: Disc-Traction

Title: Rebrand to Thereabelt

Description Box design and graphic design of box panels, One sheet design and Identity/logo design.

Periodically a project comes in that’s so full of potential. Disc Traction was one of these but it’s innovators could not get it placed in retail. Partly because of the blister pack but more importantly the hastily designed original inserts. We also discussed at length the name of the product which at first glance everyone read as Distraction! Oops, well after much research into the competition and trending packaging colors we built a very successful rebrand. Of note is the unfortunate environmental impact of blister packs which has become a critical placement consideration with buyers. To that end the redesign focused on a much more friendly, smaller footprint, environmentally sound corrugate box.